* profile

MEHMET FATIH KUTLAR

I write the architecture, I measure the results. Everything else is detail.

bash — root@fatihkutlar.com

root@fatihkutlar.com:~#cat about.txt

>I locate the operational bottleneck and turn it into a system.

>Technical depth doesn't prevent speaking the language of business.

>The project ends. The system keeps running.

* TIMELINE

2025–present

M.Sc. Betriebswirtschaftslehre — JLU Gießen (ongoing)

Research at the intersection of management and digital transformation

2020–2024

B.Sc. Business Administration — Turkish-German University

Theo Münch Foundation Award — Best Bachelor Thesis 2023–2024

2024

Academic research publication

Comparative analysis of AI vs Human social media campaigns

2024–present

Workflow architecture projects

Measurable system design for e-commerce, SaaS and agencies

* ACADEMIC WORK

RESEARCH & PUBLICATION

AI-Driven vs Human-Driven Social Media Marketing Campaigns: A Comparative Analysis

JMML · 2023

Turkish-German University · JLU Gießen

ORCID: 0009-0004-2168-8075

This paper compares AI-assisted and human-led social media campaign production across efficiency, contextual fit and measurable business impact.

Key Findings

  • AI-driven campaigns created statistically meaningful differences for selected metrics.
  • Human-led approaches remained stronger in creativity and contextual flexibility.
  • A hybrid model delivered the highest ROI.

* expertise

TECHNICAL EXPERTISE

Automation Core

  • n8n workflow design
  • event-driven orchestration
  • error recovery
  • human-in-the-loop

AI Layer

  • Claude/OpenAI integration
  • prompt ops
  • structured extraction
  • evaluation loops

Delivery

  • Next.js portals
  • Supabase/Postgres
  • Dockerized deployment
  • handover docs

Business Analysis

  • process mapping
  • KPI design
  • stakeholder management
  • requirements documentation

Data & Observability

  • structured logging
  • cost tracking
  • monitoring & alerting
  • performance dashboards

Architecture

  • system design
  • ADR documentation
  • capacity planning
  • failure mode analysis

* languages

LANGUAGES

Turkish · nativeEnglish · business proficientGerman · advanced, actively used in daily work